The market for ethical and sustainable clothing is expanding, and Indian ethnic clothing appears to have a bright future. Initiatives like clothes renting, upcycling, and second hand markets are gaining traction as the industry shifts towards circularity. Furthermore, the fashion business is becoming more ecologically friendly because of developments in sustainable materials and textile recycling. […]
Category: Blog
Kurti is the new oversized hoodie!
We all love hoodies. Stealing hoodies from our brothers, besties and boyfriends is one of the best things ever. Additionally, gifting a hoodie is the cutest gesture. The oversized hoodie, which was once the symbol of casual clothing, has now evolved with time. In India and Pakistan, Kurti/ Kurta is the new hoodie. Casual clothing […]
Blending Traditional with Modern Trends
What is Fusion Fashion? As the name implies, fusion fashion is the creative blending of many fashion cultures and eras. It clings to its traditional roots while embracing the spirit of modernity. Uniqueness, culture, and history are all entwined into fashion. Our decisions now, at the convergence of the digital era and globalisation, are a […]
INDIAN BRIDESMAID OUTFIT IDEAS
Every girl group may find it difficult to choose their bridesmaids’ attire because bridesmaids are crucial to the glamour and grandeur of wedding festivities. Choosing a style that goes well with the overall wedding theme, being comfortable, and twinning with the tribe are all part of the deliberate styling process. Let’s explore a variety of […]
Why Indian wear is getting popular among Indian youth
With the most youthful population in the world, fashion for Indian youth is highly important. India has more than 50% of its population below the age of 25 and more than 65% below the age of 35. For a very long period, Indian youth was inspired by Western culture. That still is the case. However, […]
Style and Sophistication- The World of Co-Ords
Co-ords are becoming a major fashion statement for both men and women in the constantly changing world of fashion. It is understandable why co-ord sets are so popular right now and why they have swept the fashion industry by storm. You can’t argue against the elegance and sophistication of a matching co-ord set, whether you’re […]
Celebration of sisterhood- Galentine’s Day 2024!
When the world is busy romanticising the month of love, let us not forget the love of our sisters, mothers and female friends. There’s no better bond than female friendships. From the late-night deep conversations during an existential crisis to discussing our outfits before a function, the diversity of sisterhood is vast. That favourite cousin […]
Perfect Guide for Valentine’s Day Ethnic Outfits
In India, Valentine’s Day and Week have gained popularity as a result of several social, cultural, and commercial causes. Couples use this time to celebrate their union, give and receive gifts, and create memories. Valentine’s Day is very popular among India’s youth because they use it as an opportunity to connect and express their emotions […]
A Symphony of Flowers: Navigating the Floral Print Trend for Spring
The much awaited spring season arrives as we say bye to the chilly winter of February. As flowers bloom in the garden, florals in springtime have become permanent popularity in fashion as designers get inspired by nature. Here is a guide that provides you with an insight into the beautiful world of floral prints and […]
Let your outfit do the talking, even at the workplace!
Indian attires you can wear at formal events and as daily wear to the office. In the world of trends, we always know what to wear for specific events. We have theme parties and colour-coordinated family gatherings where our only concern is to be ready on time. However, the matter that remains unresolved is what […]

