Our Story

About Us

Welcome to PRIYA’S PANACHE, your ultimate destination for exquisite Indian ethnic wear tailored for the modern woman in the UAE.  At, PRIYA’S PANCHE, we draw inspiration from the culture of Rajasthan, India. A land known for its vibrant colors and timeless traditions. My name is Priya Sainani, and as the founder, I carry the spirit of Rajasthan with me on this incredible journey. By Growing up within the cultural diversity of India, I have always been fascinated by the beauty of our Indian traditions. PRIYA’S PANACHE is more than just a clothing brand; it’s a wholehearted attempt to bring the essence of India’s culture to the UAE.

Our Story

In a world of rapidly changing fashion trends, we believe in the timeless elegance and beauty of Indian ethnic wear. Our story is one of passion, commitment, and a deep appreciation for the artistry that goes into every piece of ethnic clothing. We started with a simple goal: to offer women in the UAE access to the finest collection of Indian attire, carefully curated to blend the traditional with the contemporary.

Why We Stand Out

Cultural Diversity: Our collections represent the diverse tapestry of India’s cultural landscape, from the intricate weaves of Banarasi silk to the vibrant hues of Rajasthan.From hand-embroidered details to intricate beadwork, every stitch and embellishment tells a story of dedication and skill.

Empowering Women: At PRIYA’S PANACHE we believe that every woman deserves to feel confident, elegant, and empowered. Our carefully selected range of attire is designed to celebrate the beauty of every individual, regardless of age, shape, or size.

Variety: Our collection spans a wide range of styles, from timeless classics to modern fusion wear that combines the best of both worlds. Whether you’re looking for something for a special occasion or for everyday wear, we have something to suit every taste.


Quality: We understand the importance of quality when it comes to clothing. Our commitment to providing the finest fabrics, craftsmanship, and attention to detail ensures that every garment you purchase from us is a piece of art that you can cherish for years to come.

Customer Experience: We are dedicated to providing exceptional customer service. Our team is here to assist you at every step, from selecting the perfect outfit to ensuring a seamless shopping experience. Your satisfaction is our top priority.

Our Vision

Our vision is to be the go-to destination for women in the UAE who seek to embrace the beauty and grace of Indian ethnic wear. We aim to celebrate diversity, empower women to express their unique style, and foster a sense of cultural connection through our curated collections.

Join us on this enchanting journey as we bring you the colors, traditions, and elegance of India to your doorstep. Discover the magic of Indian ethnic wear at PRIYA’S PANACHE and let your style tell a story of grace, culture, and timeless beauty.

Thank you for choosing PRIYA’S PANACHE as your partner in fashion exploration. We look forward to serving you with the finest Indian ethnic wear.

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