Indian ethnic fashion has a centuries-long and illustrious history. The clothing selection is colourful and varied, reflecting the nation’s rich cultural legacy. Indian fashion has become increasingly well-known worldwide in recent years, and it is now greatly influencing international fashion trends.
Here are some reasons for the same:
- Bollywood’s worldwide sway: Bollywood films have greatly influenced viewers worldwide and are well-liked by Indians everywhere, no matter where they live. Thanks to celebrities like Deepika Padukone, Sonam Kapoor, Aishwarya Rai Bachchan, Shah Rukh Khan and Priyanka Chopra who have become more well-known in the West, Indian ethnic wear has made its way into the international market.
- Versatile and Comfortable: Indian cultural clothing consists of comfortable, breathable fabrics, making it appropriate for both formal and casual occasions. It is well known for its elaborate designs and strikingly colourful materials. These days, salwar suits, lehengas, and saris are becoming more well-known worldwide as an increasing number of Indian designers bring fresh styles and trends to the ethnic wear market. Designers are trying to make ethnic dress more “wearable” for consumers in the West by combining traditional designs with modern elements.
- The application of traditional methods: Indian fashion frequently makes use of age-old methods like block printing and hand embroidery. These methods give the clothing a distinct feel and appearance that is not seen in other kinds of clothing. The Kashmiri, Chikankari, Zardosi, Aari, Banjara, Gota, Mirror Work, and Phulkari have been used for hundreds of years. Embroidery is wearable art. Depending on the fabric you choose, the kind of stitch you use, the patterns you use, and the colours of thread you use in those patterns, you have a lot of alternatives. Every element of embroidery, including the fabric’s colour, texture, and design, tells a story.
- An increasing number of Indian designers: An increasing number of gifted Indian designers are producing fashionable and inventive apparel. By exporting their creations to other nations, these designers are assisting in increasing the visibility of Indian fashion internationally.
- Enhanced Internet Advertising: The increasing use of e-commerce platforms by India’s numerous small, medium, and big enterprises is a factor in the rise in popularity of Indian ethnic wear worldwide. Thanks to the e-commerce platform, clients from all around the world may now communicate with designers. Nowadays, it’s simple for people to learn about traditional Indian attire. Global traders are mostly interested in buying hand-embroidered sarees, designer salwar kameez, kurtas with pants, lehenga cholis and kaftans.
As a result, it’s a good thing that Indian fashion is influencing current trends worldwide. It gives consumers additional options for fashion and contributes to the promotion of cultural variety. Indian fashion is expected to become increasingly more significant in global fashion as the world gets more interconnected.
Priya’s Panache is doing the same, by providing you with the best of the best. From Anarkali’s to straight kurtas, gowns and dresses; you get a vast variety of Indian ethnic wear only on Priya’s Panache.
