Our Story
About US
Welcome to your dream wardrobe ladies. Priya’s Panache is an Indian Ethnic Wear brand in Dubai, tailored to suit women of all ages and all body types. We are inspired by the vibrancy of different cultures of India, popular for its richness and timeless traditions. Priya Sainani, the founder of Priya’s Panache carries the spirit of Rajasthan where she was born and brought up. The beauty of diverse cultural fashion has always intrigued her and thus while moving to the UAE, she couldn’t leave that love for Indian Ethnic wear back in India. So, she decided to bring it along and spread the wave of Indian Dupattas in Dubai and the entire UAE. So, Priya’s Panache is not just a brand, but a movement to colour the UAE in vibrant Indian colours.
Our VISION
We look forward to being a part of every Indian women’s collection in the UAE. Priya’s Panache aims to become a prime online brand for Modern Indian fashion. Right from our daily wear straight suits to heavy work Anarkali, gowns and matching earrings, we make sure to bring out the confident side of every desi girl in Dubai. We want to provide ethnic outfits for every occasion. Talking about accessories, Priya’s Panache envisions being a whole package of Indian Ethnic collection in the near future. This will cater to all your Ethnic wear needs for sure. We also wish to go out and be in the marketplace to give our ladies the feel of desi window shopping. It’s not very far in the future when Priya’s Panache will be a popular Indian ethnic wear shop in the markets of Dubai. Our vision is for the desis in Dubai and can only be accomplished by their support. So, walk this path with Priya’s Panache.
Our Story of SUCCESS
Priya’s Panache is the fruit of long-sown seeds of hard work and dedication. This seed was watered with love for Indian culture and in the light of inspiration to do something revolutionary. The plant is now flourishing in vibrant colours, unique outfits and a variety of fabrics and prints. All of these were only a dream once, in the eyes of Priya Sainani, our founder. She saw the global love for Indian Ethnic wear and that was it, she made it her life and keeps working on it every day.
Mrs Priya Sainani was an aspiring model for Indian brands in the UAE. Later, she grew interested in sharing her passion on social media like TikTok and Instagram. This was followed by collaborations with local stores which is when she realised to model for her own brand. The response was unexpectedly positive and encouraging and finally resulted in what we are today; the top Indian Ethnic wear brand in Dubai.
Our VALUES
Priya’s Panache, over the years of struggles and success, has maintained its core values of passion for Indian Ethnic fashion and quality products. All this time, the commitment to provide the ultimate customer satisfaction remains intact.
Why Choose PRIYA'S PANACHE?
Authenticity: Our products are authentic Indian right to the last thread. All orders you receive are originally Indian.
Timelessness: The best part about our Indian Ethnic outfits is that they are timeless. You can style them the way you want. Desi is the perfect blend of modern and traditional.
Variety: Is it an important day? Or a simple family gathering in the hall? Or is your best friend getting married? Do you have a job interview? Well, Priya’s Panache has the answers to all of it. There’s a wide range of Indian outfits you can order from us.
Customisation: You like a dress you saw on your friend but you are a different size? Worry not as Priya’s Panache will take care of it and you can twin with your best friend in our bestsellers and flaunt your “Desiness”.
Positive Feedbacks: Your feedback is valuable to us. They encourage us and help us constructively to become better versions of ourselves. We value your time and efforts and always take your feedback positively.
Smiles: In the end, what keeps us going is the smile our customer has on her face while wearing our outfit and checking it in the mirror. Spreading smiles is the idea that never lets us settle for less than the best.
Let Priya’s Panache be your guide for Indian Ethnic wear on every occasion. Be a part of the Desi girl family of Priya’s Panache.